Ad Campaign: Beautywell Project

Colorism is prejudicial treatment of same-race people based solely on their skin color. The dominant voice regarding colorism is from retailers, manufacturers, and advertisers to consumers. This campaign creates a new dialogue in the colorism conversation that speaks the truth through its message: You do not own your success if you alter yourself to societal standards to achieve it.

Advertisements & Creative Direction: Annie Evans & Sharon Mathew
Advertisement Model Images: Zoltan Tombor, Vogue India, Susan Markisz, & Sharif Hamza
Digital Screens: Rodrigo Monge & Brittnee Gayet

Click here to view our research documentation and project explanation.
A quarantined student project. Completed Spring 2020.

Other Works

2017
Drinks Of Dallas
2019
Canvas Redesign
2020
Trade Made
2019
Running Ritual
2020
Weather Buddies Redesigned
2017
The New Yorker : Predictive AI
2019
The Trilogy of Brothers
2019
Ortho Fire Ant Killer Ads
2019
Weather Buddies
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